Sony YAY! gears up to celebrate its first ever Diwali, adding extra dozes of fun and happiness to the lives of its audiences. As part of the celebration, the channel has announced a unique campaign titled ‘Jholmaal Bhari Diwali’ which promises to bring unlimited laughter and happiness to its viewers across the country. As a part of the campaign, the channel has kicked off a unique canter activity, Jholmaal Bhari Sawari that will reach out to over thousands of children, giving them a special reason to rejoice.
A one stop destination for all things fun, this Sawari will excite kids with innumerable Sony YAY! themed games, fun quizzes, contests and prizes. Bringing nuances of all their favorite characters – Popat’s drama, Guru’s music, Bhole’s innocence, and Honey-Bunny’s mischief amongst others. This fun ride will kick off in Chennai and then make its way to Vellore, Krishnagiri, Salem, Coimbatore, Daindigul, Tiruchirappalli, Nagapattinam, Puddukotai, Sivaganga, Madhurai, Virudunagar and Tirunelveli to celebrate with children across the state.
And that’s not where the excitement ends! As a part of Jholmaal Bhari Diwali, the channel will continue to spread happiness through the month of October with a special lineup that includes its first ever film on television – ‘Sab Jholmaal Hai – Bank Robbery’, an extension to its popular series Sab Jholmaal Hai; a unique segment titled “Tiger Ki Jholmaal Paatshalla” that will see Tiger Shroff don the hat of professor for the very first time and brand new episodes of the channel’s flagship shows – Sab Jholmaal Hai and Guru aur Bhole.
Get ready to celebrate and cheer….Jholmaal Bhari Sawaari is here!
About Sony YAY!
Sony YAY! is the newest offering from Sony Pictures Networks, India. Its vision is to be the destination for unlimited happiness for kids. A channel targeted at kids aged 2 – 14, Sony YAY! offers its audience entertainment and a break from their daily routines, all in an environment that gives them the freedom to be themselves. The channel’s content is unique, fresh, and relatable and is produced in India. The channel’s original offerings include Guru Aur Bhole – a musical comedy, Sab Jholmaal Hai – a comedy with hilarious adventures of an odd team of pets, Prince Jai Aur Dumdaar Viru – an action comedy and Paap-O-Meter- a unique laugh-out-loud ghost comedy. Available in Hindi, Tamil & Telugu, Sony YAY! is here to set new standards and benchmarks in kids’ entertainment.
About Sony Pictures Networks India (SPN)
Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.
SPN comprises 31 channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the action and adventure-oriented English entertainment channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; SonyLIV – the digital entertainment VOD platform, SPN Productions, the networks’ film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries.
The network has been awarded the elite title of ‘Aon Best Employers India’ in the 2017 edition in recognition of SPN’s unique workplace culture and exceptional people practices.
Sony Pictures Networks India is in its 22nd year of operations in India.
Media Contacts:
Asmeeta Gidwani: asmeeta@thinkink-communications.com
Priyanka Harsora: priyanka@thinkink-communications.com
